Date 10 June 2025 Author Kate Cody, Senior Account Manager, Middle East & Africa The cost of cutting TOFU: Why awareness still fuels ROI in a conversion obsessed world Across every stage of my career, one thing has remained constant: clients defaulting to...
Date 06 May 2025 Author Kate Cody, Senior Account Manager, Middle East & Africa Highlights and insights from April’s leading industry events This April has been a busy time for events in the UAE, between the slower pace of Ramadan and Eid, and the hot summer...
Date 27 February 2025 Author Gemma Cracknell, Regional Director, Middle East & Africa Award-winning Marketing & Communications Agency, big group, expands into the UAE 27 February 2025, Dubai, United Arab Emirates – As the UAE cements its reputation as the...
Date 29th January 2025 Author Paul North, Head of AI How Do I Deal With AI Accuracy Issues? This post is part of a series where I answer questions that have been posed during events I’ve spoken at in the last year. I’ve picked some of the best and most frequently...
Date 26 September Author Hannah Baillie, Senior Social Media Manager The power of two: Is your brand missing out? Have you scrolled through social media and landed on a seemingly unlikely pairing of brands recently? I’d be surprised if you answered no because we’re in...
Date: 1st May 2024 Author: Ed Riseman, Co-founder & General Manager This year, Ed Riseman, Co-founder and General Manager at big group, has made the prestigious IPA iList 2024. This list celebrates industry changemakers who are role models in diversity and...
