ADNOC DRILLING
Masterminding a power move for ADNOC Drilling
Side by side
ADNOC Drilling is the enabler of ADNOC Group’s oil and gas production programmes, central to ADNOC’s upstream activities and the sole provider of drilling services in Abu Dhabi. As their marketing partner, big group were tasked with raising their profile among investors and the Abu Dhabi public to highlight the status, growth, and investment potential of ADNOC Drilling.
Bigger thinking
Our Strategy team identified the key emotional asset of ADNOC Drilling – the feeling of pride in Abu Dhabi that comes from being a world-leading energy enabler at the heart of global energy supply. To share this message and to build the ADNOC Drilling brand presence among the target audience, big group created a long-form story of ADNOC’s journey. The article tapped into the growth of ADNOC Drilling, linking the proud history of ADNOC to the bright future and potential investment returns that come with a world-leading energy enabling business.
Delivering excellence
The creative we used was a departure from previous campaigns and captured the confidence, skills, and leadership that they wanted to convey. This proud, positive messaging struck a chord with ADNOC Drilling, and they asked us to help spread the message further with media placements and inclusion at their AGM. The creative was shared widely, resonating with Emiratis, residents, and investors and promoting the prime position of ADNOC Drilling in the world of energy extraction.
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